Our Story
Our Ethos and Approach
Brands We Work With
Our Story
Recognising the lack of opportunities available to music college graduates, brothers Dominic and Alexander Lyon set up Young Guns Group to connect talented young musicians with the event and record industries.
Since then the company has created and signed acts to major record labels, become the preferred entertainment partner to some of the world’s most exclusive venues, forged strong relationships with leading brands and managed a number of high-profile TV and media projects.
Young Guns Group has provided entertainment at celebrity parties, sold out arena tours, created bands that have won talent show contests, broken a world-record, won numerous awards and worked on thousands of events.
Our Ethos and Approach
Our acts don’t just compliment an event, they make it.
We believe that if you place entertainment at the heart of an event, something truly memorable can be created. We love to have conversations with our clients about finding the best way to create deeper emotional experiences that truly engage.
Our clients are at the core of everything we do.
Our aim is to continually surpass their expectations. This means a bespoke service every time; whether we are creating a new act to suit a specific concept, or organising a studio session for our client to attend, meet the artists and be involved in the creative evolution of the show.
Brands We Work With
What Our Clients Say
Where We Work
Some Examples
What Our Clients Say
Young Guns Group are Urban Caprice’s go to agency for all things music related. Not only do they offer a fantastic service, they consistently supply high end performances and only the best musicians from all genres. Able to work to any brief on a tight deadline, we recommend their services to any company looking to create a bespoke act for a special event.
Najda El-Amriti
Project Coordinator, Urban Caprice
I have always found Young Guns Group to be extremely easy to work with and very reliable. The standard of bands they provide is extremely high, but it is their ability to go beyond just supplying an act that means I will continue to use them as a music supplier for years to come.
Simon Lockwood
Creative Director, The Brewery
Apart from their professional and friendly customer service, Young Guns Group also have a huge variety of artists meaning my clients are never short of choices. We have no hesitation in recommending Young Guns Group.
Georgina Muncaster
Special Events Manager, The Langham
Always a pleasure using Young Guns Group, their artists are extremely professional and delightful to work with, as are the team. I enjoy working with them so much, I booked one of their performers for my wedding as well.
Simone de Haan
Senior Logistics Manager, Jack Morton Worldwide
I can not recommend Young Guns highly enough for their professional manner, energy and enthusiasm - they are a joy to deal with. The team always give interesting and imaginative ideas to appeal to our broad demographic of members.
Serena Coad
Head of Events, The Birley Clubs
- 30 St Mary Axe
- 8 Northumberland Avenue
- Alexandra Palace
- Altitude 360
- Annabel’s
- Banqueting House
- Barbican
- Battersea Power Station
- Blenheim Palace
- Bush Hall
- Clarence House
- Claridges
- Cliveden House
- Corinthia
- Cowarth Park
- Eltham Palace
- ExCel Centre
- George Club
- Gibson Hall
- Glaziers Hall
- Grocers Hall
- Guildhall
- Hampton Court Palace
- Harrods
- Harry’s Bar
- Hedsor House
- Home House
- Il Bottaccio
- Jumeirah beach – Dubai
- Kensington Palace
- Kensington Roof Gardens
- Kent House
- Kew Gardens
- Kew Palace
- Lancaster House
- Le Meridien
- Lord’s Cricket Ground
- Mandarin Oriental
- Middle Temple
- Museum Of London
- National Portrait Gallery
- Natural History Museum
- O2
- Old Billingsgate
- One Aldwych
- Paramount at Centre Point
- Pembroke Lodge
- Plaisterers Hall
- Quaglino’s
- Royal Academy Of The Arts
- Saatchi Gallery
- Searcy’s
- Selfridges
- Shoreditch House
- Sky Garden at 20 Fenchurch Street
- Soho House
- Somerset House
- Sotheby’s
- Spencer House
- Stoke Park
- Syon Park
- Tate Modern
- The Arts Club
- The Brewery
- The British Museum
- The Caledonian Club
- The Chelsea Physic Garden
- The Dorchester
- The Grand Connaught Rooms
- The Grove
- The Hospital Club
- The Langham Hotel
- The Limewood Hotel
- The May Fair
- The Ritz
- The Roundhouse
- The Royal Courts Of Justice
- The Royal Garden Hotel
- The Savoy Hotel
- The Science Museum
- The Shard
- The Tower Of London
- The Wallace Collection
- The Worx
- Tobacco Dock
- Troxy
- Two Temple Place
- V&A
- Vinopolis
- Waldorf Hotel
- Wentworth
- Admirals Palast – Berlin
- ADNEC – Abu Dhabi
- Al Maaden – Morocco
- Arts Centre – Barcelona
- Atlantis Hotel – Dubai
- Ballo del Doge – Venice
- Biblioteca Nazionale Braidense – Milan
- Buddha Bar – St. Petersburg
- Burj Al Arab – Dubai
- Cairns Convention Centre – Australia
- CCH, Hamburg, Germany
- Chateau de St Tropez – France
- Congress Hall – Malaga
- Continental Hotel – Oslo
- Domaine De Capelongue – France
- Dusseldof, Philipshalle – Germany
- Edinburgh Usher Hall – Scotland
- EEC – Berlin
- Ferrari World – Abu Dhabi
- Four Seasons Hotel – Marrakesh
- Frankfurt, Jahrhunderthalle – Germany
- Glasgow Clyde Auditorium – Scotland
- Grand Canal Theatre – Dublin
- Grand Hotel – Oslo
- Grand Hotel – Stockholm
- Grand Theatre – Shanghai
- Great Hall of the Peoples Republic – Beijing
- Kempinski Aqaba – Jordan
- Kozell – Slovenia
- Ksar Char-Bagh – Marrakesh
- Luxuria – Monaco
- Melbourne Exhibition & Convention – Australia
- Meydan – Dubai
- MFCC, Ta’Qali – Malta
- Mudhouse Winery – New Zealand
- Munich, Olympiahalle – Germany
- My Mall – Cyprus
- One Altitude – Singapore
- Palau de Congressos – Barcelona
- Physics Hall Warsaw – Poland
- Rallye Aicha des Gazelles – Morocco
- Ritz Carlton – Doha
- Royal Mirage – Dubai
- Royal Mirage – Marrakesh
- San Giustino Valdarno – Italy
- San Paula, Cork – Ireland
- Shandri-La Barr Al Jissah – Oman
- Shangri-La – Abu Dhabi
- Shangri-La – Chengdu
- Sydney Entertainment Centre – Australia
- Table Bay Hotel – Cape Town
- The Michelangelo Hotel – Cape Town
- The Regency – Kuwait
- The Ritz – Paris
- UEFA – Lisbon
- Villa Cimbrone, Ravello – Italy
- Villa Maria Estate – New Zealand
- World Centre – Beirut
- World Concert Hall – Moscow
- World Trade Centre – Dubai
- Yas Island – Abu Dhabi
- Yas Links – Abu Dhabi
Some Examples
Sexy Fish Launch
We were given a brief to plan entertainment in order to best suit the launch of the Sexy Fish Restaurant, London. After deciding that an orchestra would give the most suitable style for such an event, we used the Bourne Orchestra to play dressed in eccentric aquatic costumes.
The Chariots Choir
We were asked to create a professional choir to perform at Twickenham in front of 82,000 people, ahead of the Six Nations Rugby 2016.
Under The Bridge Act Showcase
We decided to showcase some of our best acts at Under the Bridge, London. We provided an eclectic mixture of musicians and entertainers ranging from DJ's, Rappers and Magicians to large party bands, ensembles and our very own Gospel Choir. All of these acts were hugely appreciated by our guests getting them on their feet dancing well into the night.
Cadburys'
We met with Saatchi & Saatchi to collaborate an Advent themed marketing campaign for Cadburys. In order to do this we created a young urban choir who connected and engaged extremely well with audiences throughout the tour due to their different singing styles and choreographed dancing. As a result the shows throughout the advertising campaign attracted a large amount of press, raising awareness of the Cadburys brand.
